For the first time, Utah Hockey Club jerseys were released for sale on Friday. Fans can now purchase the jerseys through NHLShop.com, NHLShop.ca, or in person at the team store located at Delta Center in Salt Lake City. A limited number will also be sold at the NHL Shop in New York City.
Jerseys available at the team store come with a special inaugural season shoulder patch, which adds a unique touch for collectors. The team store has stocked several thousand jerseys, but given the demand, they are expected to sell out quickly.
“I expect the team store to sell out faster than other locations,” said Chris Armstrong, president of hockey operations for Utah.
Despite the usual lengthy process involved in designing and manufacturing NHL jerseys—typically taking 18 months—Utah worked closely with the NHL and Fanatics to speed up production and get these jerseys to fans as quickly as possible. The franchise, established in April 2024, decided to use a temporary brand identity for its first season while planning a permanent logo and design for next year.
“We had several high-level meetings with Fanatics and the NHL to figure out how to expedite production and get these jerseys to our fans for the start of our inaugural season,” Armstrong explained.
The first batch includes both home and away jerseys, available in adult sizes. Most of these jerseys will be blank, which was the most efficient way to meet the tight deadline. However, a limited number of jerseys with player names—such as Logan Cooley, Clayton Keller, Dylan Guenther, and others—are also available, and fans can customize their blank jerseys.
The jerseys are part of the Fanatics Premium line, featuring a holographic NHL Shield on the neck and similar fabric to the Authentic Pro line. Blank jerseys are priced at $200, while player jerseys or customized jerseys are $250. Fans who choose additional customization can purchase jerseys for $275.
Armstrong mentioned that Utah plans to restock as soon as possible in 2025, with youth sizes expected to be included in the next wave.
“Our goal is to get as many jerseys as possible into the hands of our fans, so we’re excited to sell out in the team store and hopefully restock ahead of schedule,” Armstrong said.
The team is also looking to make game-worn jerseys available in the future, and they are exploring the possibility of offering practice jerseys as well.
The inaugural season jerseys are expected to become collector’s items, and Armstrong indicated that while adjustments will be made to next year’s design based on feedback, the core elements of the inaugural design will likely remain intact.
“We’ve received positive feedback from both fans and players about the current jersey design,” Armstrong said. “We plan to make some improvements, but we’ll stick close to what’s been well-received.”
